What is a mailing list

A mailing list offers the possibility for a small community of people to swap messages in the shape of e-mails direct mail in Pickering.

The major variation from an ordinary e-mail sent to numerous recipients is that only one e-mail address is selected in the case of the mailing list. A message sent to this address is automatically distributed by the mailing list software to registered members.

Mailing lists are similar to a forum. The advantage over a web forum is that messages can be read and written offline. Only registered users (registered e-mail addresses) can still participate in this list and send messages. It is also common that a mailing list is public and therefore visible to all.

By default, the lists in Mailman are publicly available. But our system is set up so that new lists will be created and are only in privately accessible.

As the administrator of a mailing list, you have the option at any time to change these options in Mailman.

Subscription to a mailing list

Usually the registration is done by filling out a form , which is located on the web page visited by the user, where you have to enter your data, almost always the name and email address are sufficient but, depending on the type of service to which you subscribe, other information may also be needed.

The registration form must include a system called “double opt-in” which sends a verification email to the email address entered, to verify that the operation was carried out by the real holder of the address.

The term Double opt-in basically means double checking. In practice it works like this: I fill out a registration form on your site, an email automatically arrives where I am instructed to click on a specific link to confirm my registration.

After confirming I am directed to a thank you page, confirming that the operation was successful, which could also contain offers, promotions or other.

This “double check” is a tool to protect privacy, thus preventing someone from using, for example, the email of an acquaintance who does not want to subscribe to your service, thus limiting spam accusations.